Make high-stakes decisions faster, with the rigor your board expects.
A board-ready brief with every assumption tested, every risk mapped, and the dissent on record.
Describe the decision in your own words. Pronoa runs it through eighteen steps of structured analysis and logs every decision to a permanent record your firm owns. Built for investment committees, executive teams, and the advisors who serve them.
Your first decision is free, all eighteen steps. The brief shown is a real Pronoa board brief on an illustrative decision.
Recommendation
Reduced leverage with staged integration (COA 2): acquire at $215M with senior debt capped at 45% of enterprise value, the lowest-fragility structure in the set; it survives a 15% EBITDA contraction without covenant breach. Gating risk: the committed financing package inside the 72-hour exclusivity window; if it fails, COA 5 (walk away) becomes the rational default.
Highest-risk assumption: if this breaks, revisit
Existing management can run the core business, execute the automation roadmap, and integrate add-ons simultaneously, without a leadership upgrade.
Stop triggers
- Committed acquisition financing below $97M at Hour 48
- Any top-three customer (38% of LTM revenue) signals non-renewal within 12 months
- Management replacement cost exceeds $4M (about 18% of Year 1 EBITDA)
Three steps from the question to the brief.
Describe the decision
In your own words: what you are deciding, why now, and what success looks like. Add the documents you already have.
Pronoa runs the analysis
Eighteen steps surface the assumptions underneath the call, rate each one against evidence, score the options, and stress-test the leading one until it shows where it breaks.
Take the brief into the room
The recommendation, the strongest dissent, and the conditions that would change the answer, in a brief sized for your board or committee. The decision is logged permanently.
What lands on the table.
Not a longer memo. The call, the assumption most likely to break it, the triggers that would stop it, and the best argument against it, on one page.
Recommendation
Reduced leverage with staged integration (COA 2): acquire at $215M with senior debt capped at 45% of enterprise value, the lowest-fragility structure in the set; it survives a 15% EBITDA contraction without covenant breach. Gating risk: the committed financing package inside the 72-hour exclusivity window; if it fails, COA 5 (walk away) becomes the rational default.
Highest-risk assumption: if this breaks, revisit
Existing management can run the core business, execute the automation roadmap, and integrate add-ons simultaneously, without a leadership upgrade.
Stop triggers
- Committed acquisition financing below $97M at Hour 48
- Any top-three customer (38% of LTM revenue) signals non-renewal within 12 months
- Management replacement cost exceeds $4M (about 18% of Year 1 EBITDA)
Primary dissenting view
COA 4 (conditional approval with AI thesis gate) is the intellectually superior path: it separates board approval from the binding capital commitment, capping downside at diligence cost rather than $118M of committed capital.
Top alternatives, weighted
| Alternative | Total |
|---|---|
| Conditional board approval with AI thesis gate | 3.25 |
| Reject the acquisition premise, redeploy capital | 3.05 |
| Phased entry with committed add-on escrow | 2.95 |
Live since October 2026, in use by a paying customer and design partners, from venture committees to corporate leadership teams.
Built on thirty-plus established decision disciplines, from pre-mortem analysis to reference class forecasting, orchestrated by one 18-step methodology. How the method works
Frame the decision. Pressure-test the assumptions. Name the risks before you commit.
The standard Pronoa is built to hold, from three decades of consequential decisions made with incomplete information.
Pronoa was founded by Scott Sellers, a U.S. Navy SEAL officer with three decades of service, a Master’s degree from the National War College, and an MBA from Thunderbird School of Global Management.
He built Pronoa because the structure to decide well rarely exists in the hours available, and the reasoning behind a high-stakes call almost never survives the meeting.
Read the founder storyStart with the call in front of you.
Your first decision is free: one real decision, all eighteen steps, a board-ready brief. The record is yours from the first run.
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