Decision Intelligence · Launching October 2026

Every claim on this page is a promise. This document is the proof.

Pronoa runs your firm's highest-stakes decisions through a structured methodology and produces what no analyst, copilot, or model produces on its own: the recommendation, the dissent, and the conditions that would change the call — on one page, in a permanent record your firm owns.

Design partners running live decisions now

An actual Pronoa brief — illustrative deal, real structure.
The Asymmetry

Every function in your firm got better tools. The decision never did.

Diligence, sourcing, portfolio monitoring, LP reporting — all faster, all instrumented. The decision itself, the one function that determines whether you make or lose money, still runs on instinct, a spreadsheet, and a conversation nobody wrote down. AI made it trivial to produce a confident memo. Pronoa is the layer above those tools: it doesn't make the memo faster, it makes the decision behind it sound.

3weeks
modeling a deal before it reaches committee
90minutes
deciding it — most spent defending a conclusion someone already reached
0record
of the assumptions, the dissent, or what would have changed the answer
The System

Five stages, one pipeline — from the first look to the permanent record.

Pronoa structures the entire path a decision travels, not just the deep dive. Each stage hands a cleaner problem to the next.

01 Intake

Every opportunity captured in structured form from first contact. Deals stop living in email threads.

Captured
02 Screening

Methodology-driven triage: strategic fit, key assumptions, primary risk — so deep-analysis hours go to the deals that earn them.

Triaged
03 Deep Analysis

The 18-step methodology takes a live opportunity to a decision-grade brief. Detailed below.

Stress-Tested
04 Comparison

Assumption heat maps across the pipeline — and the moment the same fragile assumption underwrites several deals at once.

Ranked
05 Decision Memory

Every call — invest and pass — becomes a permanent, structured record: the Institutional Decision Asset.

Remembered

STAGE 03 IS WHERE THE BRIEF IS PRODUCED — THE METHOD BEHIND IT, BELOW.

The Method

Eighteen steps. Thirty frameworks. One discipline, applied to every decision.

The methodology orchestrates reference-class forecasting, pre-mortem analysis, assumption stress-testing, and twenty-seven other established frameworks into a single sequence — so the rigor is structural, not optional.

Phase I — Framing

The decision is understood before analysis begins.

Structured intake. Authority mapping. Reversibility classification. The decision routes to its archetype — an IC call runs different logic than a one-way-door acquisition.

STEPS 0–4
Phase II — Analysis

Assumptions surfaced. Conviction made explicit.

Every assumption is named and confidence-rated. Stakeholder positions mapped. Courses of action developed to decision-grade depth — including the contrarian one.

STEPS 5–9
Phase III — Stress-Testing · The Signature Layer

Most tools stop at a confident answer. Pronoa reveals what breaks.

Which assumption fails, at what confidence, with what second-order consequences. Fragility ranked. Sensitivity quantified. Graceful failure or catastrophic — known before the committee asks.

The test: hand a partner the brief and ask which assumption they trust least. They can answer from the page — because for the first time, it's on the page.

STEPS 10–13
Phase IV — The Record

A recommendation with its dissent — preserved permanently.

Tiered executive briefs (Board, IC, War Room). A 30-day implementation risk map. And an immutable decision-log entry: the reasoning, exactly as it stood, forever reconstructable.

STEPS 14–17
The Institutional Decision Asset

The model forgets. Your firm's intelligence compounds.

Because every decision runs through the same structure, every decision is captured in the same form — comparable, queryable, additive. Over time the record shows which assumptions held, where conviction was calibrated, and which instincts to trust. The firm gets smarter, not just older.

AI labs can make your analysts faster. They cannot build your firm's decision intelligence — because they don't have your firm's decisions.

Who It's For

Five rooms where the call gets made. One discipline for all of them.

Private Equity

Every deal through the same 18-step analysis. The assumption that actually matters, surfaced before the IC asks. A brief the committee has never seen before.

IC memos · Platform diligence · Portfolio review
Venture Capital

Conviction you can later tell was calibrated, not lucky. Every call recorded — invest and pass alike — so the anti-portfolio is finally visible.

IC evaluation · Follow-on reserves · Pass tracking
M&A Advisory

The stress-test the buyer's board will demand, built before the meeting. Close with clarity, not optimism.

Deal memos · Board packages · Go / no-go
Strategy Consulting

A methodology clients can audit. Every engagement produces a brief at the quality tier of firms ten times your size.

Client strategy · Market entry · Restructuring
Family Offices

IC-grade rigor without institutional headcount — and a record of the reasoning that outlives the people who made it. Continuity of judgment, not only continuity of capital.

Direct deals · Allocation · Generational continuity
Trust & Discretion

Your decisions are your most sensitive asset. The architecture treats them that way.

Zero retention at the model layer.

Architected for zero data retention: your content is never used for training, never logged beyond the moment of inference. The model forgets. (ZDR agreement with our model provider in process; architecture in place today.)

Permanent retention at yours.

Every decision preserved inside your firm's tenant — written once, never edited, never deleted. Tenant-isolated, encrypted, owned by the firm, not a tool vendor.

Evidence, not opinion.

Published research integrated throughout. Every assumption anchored to external evidence with an explicit confidence level. Every claim traceable to its source.

Multi-factor authentication, per-user access controls, expiring brief links, and a complete audit trail ship at launch. Pronoa does not replace your judgment — it makes your judgment defensible: to your committee, to your board, to the version of yourself reviewing this decision in eighteen months.

Built on a conviction formed over nearly three decades as a U.S. Navy SEAL officer: the highest-consequence decisions deserve structure — because the cost of an unstructured process compounds in ways that never appear on a balance sheet until it's too late.

Launching October 2026

Your firm's decision intelligence starts with its next decision.

Join the launch list for first access, sample briefs, and a direct line to the founder on fit, pricing, and rollout.

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Self-service at launch · Individual, team, and enterprise tiers